Ford EcoSport outsells Renault Duster by almost two folds in Brazil


Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

In Brazil, the Renault Duster has started feeling the pinch from the Ford EcoSport as the latter outsold the former in January by almost two folds.

Ford EcoSport editedRenault Duster front

By clocking 6,367 units, Ford EcoSport sits at the top of the passenger SUV segment in Brazil while its main rival Renault Duster could manage only a distant second at 3,695 units. The rivalry is expected to boil down to India as well when the Ford EcoSport is launched here.

The Ford EcoSport and Renault Duster are evenly matched in terms of engine specifications in Brazil. Both the SUVs come with a choice of 1.6 litre and 2.0 litre flex fuel motors which have almost similar specifications. The second generation Ford EcoSport being a fresh launch naturally has an upper hand over the Renault Duster which has been there since mid-2011, but come second half of 2013, this advantage will recede.

In India, in the absence of the EcoSport, the Duster is having a phenomenal run as the monthly sales average over 4,000 units and the compact SUV has a long waiting list. Prospective EcoSport customers who have been waiting for several months for the launch of the eluding SUV are slowly ending up shopping the Duster.

While Ford India is yet to announce the launch date for the Ford EcoSport, Ford has apparently started sending demo cars to dealerships across the country for training its sales and service staff. We hope the wait is not for long.

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