Chevrolet Sail sedan clocks 1000 bookings

Posted on: Feb 11, 2013 - 10:00am IST

GM India unwrapped the Chevrolet Sail sedan on the 1st of February. Priced very aggressively, the Sail sedan offers maximum bang for the buck in the entry sedan segment.

Chevrolet Sail sedan Chennai launchChevrolet Sail export markets

Various auto blogs and channels report that the Sail sedan has clocked over 1,000 bookings since it was launched.

A detailed analysis of the sales figures tells us that 836 units of Sail sedan were booked even before the official launch. Diving down deeper, we also realize that demand for diesel Sail was more than three times to that of petrol Sail. There were 638 bookings for diesel and only 198 bookings for petrol.

1000 bookings in the first nine days isn’t a bad start but GM India wants to sell 48,000 units of the Sail platform models in this year. The American automaker will be only concentrating on the domestic market for now. The Sail is exported at least 16 countries from the China plant but in India, the car is localized heavily.

The market continued to remain sluggish in the second half of 2012 because of rising interest rates and GM believes that the market will not improve until the interest rates come down. Possibly, the soon to-happen meeting between Minister for Heavy Industries and Public Enterprises Praful Patel and the Finance Minister for an automotive stimulus package could bring some joy to GM India.

GM has been operating in this country for the last 17 years (including Opel’s time) but has still not managed to breakeven. The American automaker hopes to do so in the next four years. Mass market products such as the Sail, Spark, Enjoy and Tavera have to do well if the bowtie has to put the past behind and start making profits.

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4 thoughts on “Chevrolet Sail sedan clocks 1000 bookings

  1. GM says:

    GM (not a small car maker) entered India in a joint venture with HM.With the wrong partner and product it floundered while MS with govt. support prospered making & selling Suzuki small cars. Ford India also did same and only turned around with Figo.

    So people bought Maruti and GM image suffered as worldwide it is not known for small car expertise but for sedans,luxury cars and trucks. When GM used their tieups with others and brought in small cars they improved their performance.

    Govt support to industry (MS) is like having a godfather and pulling strings to get jobs. But for those like GM who make it on their own,success when it comes tastes sweeter and is more respected.

    Reply
  2. Muthukaruppan says:

    accept with u sushrut GM will have to bring sonic twins to INDIA to at-least capture a respectable market share in INDIAN small car market. The only hatchback which can displace swift from its dominant position is sonic…

    Reply
  3. Sushrut says:

    Most cars are not doing well in India from GM’s portfolio. They really need to bring in Sonic twins at competitive pricing to really make an impact.

    Reply
  4. John says:

    Wasted 17 years in India. There was no exiting product from Gm till today other than Cruze which may not be a volume product by Indian standards. GM operates as an Govt. organisation rather a corporate. Hope they get something interesting at a reasonable price, which should exite the customers. Possibally an Offerdable SUV. Or a Family Van…whatever…..Should be usable…Glamourous….Looking sexy with latest design elements.

    Reply

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Kaustubh
Kaustubh Shinde

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!