BharatBenz continues its onslaught of products with the launch of LDT range
Posted on: Feb 21, 2013 - 4:00pm IST
Continuing its India strategy to launch 17 new models in the next 20 months, BharatBenz has introduced three new models in the Indian Light Duty Truck (LDT) segment.
These three new products 914 Rigid, 1214 Rigid and 1217 Tipper are based on the FUSO Fighter Chassis & Canter Cab platform. They are powered by a 4D34i four-cylinder CRDi engine with two different power ratings 140PS and 170PS power. The engine has been tuned to provide 10% more fuel efficiency than its competitors.
The 914, 1214 Rigid will be used for haulage and the 1217 Tipper will be used in the construction industry. All three trucks will have BharatBenz’s core USPs of High Fuel Efficiency, Cabin Comfort and Cabin Safety incorporated in them. These products are developed by engineers from Germany, Japan and India.
BharatBenz has invited over 1200 customers to their plant in Oragadam near Chennai to get acquainted to the new trucks. Daimler Financial Services will make sure that the interested customers will face no problems financing their new purchase.
Prices for the new models are –
9 tonne Rigid (914) – Rs 10.15 lakhs (Cab & Chassis) & Rs 10.66 lakhs (Fully Built)
12 tonne Rigid (1214) – Rs 11.11 lakhs (Cab & Chassis) & Rs 16.20 lakhs (Fully Built)
12 tonne Tipper (1217) – Rs 11.75 lakhs (Cab & Chassis) & Rs 13.58 lakhs (Fully Built)
All three products will be manufactured at the Chennai plant. The state-of-the-art plant has a capacity of 36,000 units per year which can be expanded to 70,000 units depending on the requirements.
All three Light Duty Trucks will be sold and serviced through a network of 70 dealerships which will be increased to 100 dealerships by 2014.