Following 3,000 deliveries, Tata Safari Storme attracts 2,000 bookings

Posted on Jan 10 2013 - 10:04am IST
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Tata Motors has not staged a marketing stunt by releasing delivery or booking figures for the well-received Safari Storme currently undertaking its pan India launch yatra, but you would be surprised to know that its actually doing pretty well!

Tata Safari Storme

The first market in South India Tata Motors launched the Safari into was Bengaluru.

On the sidelines of the South India launch yesterday, the head of the UV product group, Mr. Ashesh Dhar, told the media that over 2,000 orders have been registered for the Storme in the markets that it is available in. The company has also delivered 3,000 units of the Storme already in Delhi, Ludhiana, Punjab and Maharashtra.

The availability of vehicle has been extended into Karnataka and Andhra Pradesh since yesterday. Tamil Nadu and Kerala would join the bandwagon in the next 10 days according to Dhar. Some dealer showrooms in these two states have already received the first consignment of cars claimed a reader email this morning.

The waiting period on the Storme stands at 4-6 weeks. It is available in four variants, with the top-end variant equipped with 4WD technology. As we’ve reported previously, Tata Motors is busy working on new parts to route the Storme further upmarket.

Is the Tata Safari Storme the turn-around specialist that was desperately called for by the ailing Indian company? Despite numerous product offerings, Tata’s current market share in UV segment is just 12.5 percent, and if the Storme is consistent with its sales volumes, an upswing in those numbers is assured in 2013.

[Stats from Autocarpro.in]

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11 Comments so far. Feel free to join this conversation.

  1. Manoj January 12, 2013 at - Reply

    Got to experience the Safari Storme at the Xtreme trail Terrapod experience in Bangalore,..Must say guys, this is a unique initiative by the Tata’s and also the so called “Real SUV ” -The Refined Breast has come off ages..Impressed by the ride, handling and amazing offroading ability.. More refined engine and strong luxury features…Bookings open and was told that i’ll have to wait for 5 weeks to own one.. Truly worth the wait..

    • Ramesh January 13, 2013 at - Reply

      Great to hear this Manoj. I couldnt attend this as am out of India now. But I am following the beast thru various online forums.All those who have driven and experienced it have mostly positives to say about it. Amazingly the critics and haters are all people who have never seen it or driven it.

  2. Xover@TAI January 10, 2013 at - Reply

    Total of 5000 thousand bookings in two months,3000 already delivered & 2000 backlog: great news for Tata Motors.Looks like Finally Sucess Has Come Back!!

    Pan India launch with clasic TV ads will only make this SUV sell in better numbers.

    THE X-0VER

  3. Ramesh January 10, 2013 at - Reply

    I drove the Storme in Delhi. Its a fantastic SUV. Best Ride comfort for any car less than 25 lacs.Perfect for Indian Roads. Very refined and upmarket interiors.Looks far better in the flesh than in pictures. Guys go and test drive this car if you get a chance.

    • Prashant January 10, 2013 at - Reply

      I do agree with this..
      This is very good product as compared to rivals.. just it is underrated due to Tata Product..

      Hope it will give some confidence to Tata Team to give us nice products..

      All the best Tata Motors..

  4. Vibin P Vijay January 10, 2013 at - Reply

    Tata safari storme arrived in Kerala showroom this week.Most of the showroom have the vehicles on their Yard.Display of the vehicle will start after the Launch.Most of the dealers have received good numbers of bookings even before the Launch.

  5. S Pani January 10, 2013 at - Reply

    This is not at all surprising, since even the old Safari was managing about a thousand units a month despite all its disadvantages.

  6. $@! January 10, 2013 at - Reply

    Just can’t understand why they din’t go for pan INDIA Launch. I was waiting for the Hyderabad launch. Finally its here…..

    cheers,
    $@!

  7. sandy January 10, 2013 at - Reply

    Good going. Hope this make TATA regain its lost confidence.

  8. Milo Cruise January 10, 2013 at - Reply

    I love Tata Safari Storme.

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