Mr. Enrico AtanasioFiat, today inaugurated an exclusive dealership, RDC Motors in Chennai as a part of their ongoing network expansion strategy.

Fiat will terminate its ties with Tata Motors by end of March as far as dealerships are concerned and will rely on its exclusive chain of showrooms.

However, Tata dealerships in certain smaller cities will continue to offer service back up until the Fiat network is up and running.

During the inauguration of the Chennai showroom, Mr. Enrico Atanasio, Managing Director of Fiat India (inset) stated that Chennai is a priority since Fiat brand has been performing well in the region. RDC Motors have been in the business of selling automobiles for the past 26 years.

The Italian automaker who is struggling to get a grip of the Indian auto industry, currently has a meager market share of 0.5% and is planning to double it by the end of 2013. Fiat is planning to achieve this by establishing at least 65 dealerships across the country by March 2013, in fact Mr. Atanasio stated the he has already signed as many as 67 letters of intent for new dealerships throughout India.

Fiat already has inaugurated 16 exclusive dealerships so far and Cochin and Thrissur will get a showroom each in the first week of February. With the new exclusive chain of dealerships in place, Fiat is assuring a better after sales experience for both new and existing customers.

The company will commence its financing operations under the Fiat Financial Services banner in April in collaboration with a local financing firm.

The exclusive chain of Fiat outlets are indispensable if at all the car maker’s ambitious plans for India has to be realized.

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As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

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  • https://twitter.com/Sree_Ganesh Sree Ganesh

    Chennai is a priority – great to know that and my Linea will be pleased to move to proper Fiat care

  • Qwackamed

    By launching upgraded older models and without actual new products the firm has not increased its turnover by much and has not publish any balance sheets since the takeover.

    This happens when there are more engines produced than the number of cars of a dying brand.

    Fiat now producing generic engines for cars driven by geriatrics…

    Better to donate a generic job to a refugee than lose a geriatric job when the patient died due to to negligience…

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