B2B – After small car and mini SUV, what will be the next big segment in India?
Posted on: Jan 7, 2013 - 8:35pm IST
[can’t see the video above? Head over to Youtube]
Five years ago, a small car was treated as an essential for foraying into India. Manufacturers who were already operating in India were studying a global product or pursuing a program with Indian conditions as the focal point. The Ford Figo, Toyota Etios, Honda Brio, Hyundai Eon and the Chevrolet Spark are some of the million cars that were born out of these studies.
Today, it is the era of crossovers, every manufacturer is working on a compact SUV basing it on an existing product.
So what’s the next car in line that would be an essential to survive in second half of the decade? Could it be the station wagon in a new avatar that is a cocktail of a car’s handling with the ‘weekend’ or ‘adventure’ content of an SUV? Will the tables turn and deem the ‘low cost’ car the rockstar of the Indian auto industry yet again?
Record your thoughts on the comment box below, we’ll can’t wait to read your views.