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The new Maruti Alto 800 is proving to be a riot in terms of sales.

Maruti Alto 800 rear three quarter and front three quarterMaruti Alto 800 cockpit and steering wheel

The Alto is almost the unanimous choice of first time car buyers and the car population is set to grow exponentially over the next decade. The Alto has been a cash cow to Maruti ever since the car entered India in the form of fifth generation model in September 2000.

The Alto brand has been continuing its dominating run in Indian market for more than a decade in spite of its aging mechanicals. The new Alto 800 is basically the old wine in new bottle, the car’s engine and suspension have received some minor tweaks apart from the new body and redone interior.

Maruti claims that the new Alto 800’s ARAI certified fuel economy of 22.7 kmpl is 15% more efficient than the model it replaced. The hatchback also gets driver side airbag as an option to improve safety. On the other hand, ABS and passenger side external mirror are absent even on the top-end variant.

Since bookings started in late September, the new Maruti Alto 800 has garnered an astonishing 50,000+ orders. In comparison, Hyundai Eon, the main competitor of Alto with its ‘Fluidic’ styling and better interior managed an annual sales figure of 97,236 units in the period between Oct’11 and Oct’12.

Mayank Pareek, chief operating officer for marketing and sales at MSIL said that the company has already delivered 32,000 Alto 800s. In October, Maruti sold a total of 103,108 vehicles, which is a jump of 86% compared to same period previous year.

The new Alto 800 is expected to continue its record run as the first time car buyers community is expanding at a promising pace. As of now, every eighth car sold in India is an Alto!

[Source: Online.wsj.com]

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About Me

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

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  • Matheen

    i have bought this car a month before and beleive me this car is top class.It gives me an extra ordinary smooth drive which i did not anaticipate. Yes, as far as looks are concerned , at first sight it may not attract u like the EON but take my word at second sight u will really start loving it.Looking too much at eon will fatigue ur eyes but at alto800 each time u look at it and every look gives a refreshing feeling.
    Alto engineers have designed this baby with magic GOOD WORK

  • Sudhakar

    Its all hype being created by Maruti..The Alto is surely a step back in terms of design. It reminds me the Lada car of Russia in 1970’s. The sheet metal quality is pathetic(subjective). If they are boasting of so many bookings, why is it available off the shelf in Hyderabad?. We are not here to fall for cheap gimmicks. Even desize is available in two weeks, not sure why Maruti boasts of such lenghty waiting periods.

  • sandy

    When i10 was launched, it changed the way people looked at the small hatchbacks. New design, good interior trims and built quality, punchy efficient engine, superior paint job. It soon became a cult after Swift, keeping competition like A-Star and Ritz at bay. They were expecting similar momentum from Eon, but the design was a bit overdone and the 3 pot engine was new, some owner were also unhappy with the 1.1 liter engines, put an extra doubt on the newer one. So, when Alto 800 came up, we’r seeing the refreshed design similar in line as i10, reliable engine tweaked for more power and efficiency with improved dynamics and comfort was like pushing the top gear on already proven one.

  • sri

    i got a chance to drive this car inside the yard and it was giving me a bumpy ride and the quality of silencer and other spares are very poor this will hardly last for 4 years and then you might have to replace the spares after that very frequently only +ive side is its having a cheap maintenance cost and for people who want a light and easy go city car this would be the best buy with best mileage and best service cost else if one looks safety and quality go for some other sturdy cars available in the market :) Happy driving..

  • Vijay

    The new Alto 800 looks are not liked by customers. It might be just the initial rush to get something new. I have spoken to my friends in nearest Maruthi dealers. It seems the customers who are not liking the Alto 800 design are also switching to Alto K10. Surprising, he did say the Alto K10 sales have gone up since Alto 800 hit the market. It might be those customers who wants to buy a better Alto ( Alto fans !!!).