Maruti Alto 800 heats up the small car segment

Posted on: Oct 22, 2012 - 9:06am IST

It almost seems like yesterday that we saw the country’s largest automaker introduced its newest contender in the entry level small car segment – Alto 800.

Maruti Suzuki Alto 800 Brochure

The Alto 800 was launched pan India for a starting price of 2.44 lakh ex showroom. BSMotoring reports that the Alto 800 has already sent chills down the spine of the competition.

The Maruti Alto 800 has started a price war in the segment with major competitors offering discounts on their rivals. Hyundai, India’s second largest automaker, is offering discounts of up to 12 percent for their Alto 800 competitor – the Hyundai Eon. Tata Motors is offering equipment worth Rs. 25,000 free for a limited period, in select cities, on the Nano.

The Maruti Alto had been suffering from dwindling sales since the last few months. The chief reason for the dwindling sales was the heating competition. Rivals such as the Eon made the Alto look like something Fred Flintstone would drive. Clearly, Maruti Suzuki had to go to the drawing board or lose its grip over this segment.

But the battle is far from over. Another major reason for the decline of the sales numbers is the lack of diesel engine in a market that has already tilted in favor of oil burners. Although both the Alto and the Eon come with an alternative fuel option which are lighter on the wallet, none of them have an option of a diesel engine.

By the looks of things, it seems that the Tata Nano will be the early bird that will be offered with a diesel engine. Both Maruti Suzuki and Hyundai have acknowledged that a small diesel engine of 1,000cc or less is the need of the hour. Whoever cracks this equation fastest could be the king of hill in the long term.


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4 thoughts on “Maruti Alto 800 heats up the small car segment

  1. Deepak says:

    Just when Maruti’s alto sales were slipping, they got in a new variant with Maruti 800’s name attached to it. Many Indians (including me) are totally emotional of Maruti 800 and it is a sort of a psychological advantage with that.

  2. Mahesh042 says:

    I heard about the new Alto 800 and thought of buying it but when I got to know that the cost of the car is 2.44lakhs, I dropped the idea and decided to buy the Tata Nano. I find Tata Nano worth its cost as compared to Alto 800.

  3. Shrivastav Nadan says:

    The cost of the car starts from 2.44lakhs and reaches up to 3.88lakhs which are too high costs quoted by Maruti keeping in mind the features and looks of the car.

  4. Piyush Shah says:

    The Alto 800 will be great success in the small car segment as it is available at reasonable prices & offers quality.


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Kaustubh Shinde

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!