Hyundai Elantra Langdong hits China to move the brand upmarket
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Called as the Hyundai Elantra Langdong, it is launched in China for a starting price of 1,05,800 yuan (9.23 lakhs INR) and the top variant will set you off by 1,49,800 yuan (13.07 lakhs INR).
The reason why it is called the Langdong is to differentiate it from two older Elantras that are still in production in China. It is also different from the Hyundai Elantra that is on sale in India.
The Elantra Langdong is four centimeters longer owing to China’s fetish with long wheelbase models. Adding to that, a new grille, bumper and fog light enclosures makes sure that the Chinese market feel special about themselves.
Power will come from a 1.6L petrol engine producing 127hp or a more powerful 1.8L petrol engine with 140hp. Both are mated to a six-speed manual or six-speed automatic. Safety features include side airbags, an emergency brake reminder and a tire pressure monitoring system, to name a few.
The Elantra Landong will be manufactured in Hyundai’s new 6.5 billion yuan ($1 billion) Beijing plant.
Hyundai now wants to move upmarket with more expensive models that offer higher profit margins. The Elantra will be a major brand booster for Hyundai in China. Hyundai is the fourth best selling brand in China this year, behind Volkswagen, Nissan and Toyota. The company saw its market share grow to 6.1 percent from 3.9 percent in the past five years. The new Hyundai Elantra, with local flavours, is expected to take things forward.