Cars in TV ads do magical things that they don’t generally do in real life. Misleading the consumer - not if he's an idiot!
But obviously, the cars cannot be blamed for the same. It’s marketing men who should be held in the line of fire. While most TV admen sometimes convey irrational things, it’s the Indian ones that stretch it too far. Here is a classic example:
Here we have a TV advertisement released in the UK of the recently launched facelifted i20. This ad conveys most new features of the i20 in an informative yet interesting way.
One the other hand, we have the Indian TV spot in which a helicopter picks up the car and sends it to a beach so the guy can meet his date. The ad writer was clearly a James Bond fan who wanted to replace the Aston Martin with the i20.
Which one captures your fancy?
