In a press release issued this afternoon, TKM (Toyota Kirloskar Motor) announced the launch of the Etios Liva takes place on the 27th of this month. The Liva's launch was deferred from April to June due to the heavy demand for the sedan.
Sandeep Singh, DMD Marketing, Toyota Kirloskar Motor -
We have delivered more than 20,000 Etios cars as on date. We have successfully reduced the waiting period to less than 1 month by undertaking necessary steps to increase the production. We look forward to a good response for the Etios Liva.
Since its entry into India with the Qualis in the early 2000's, Toyota has not sold any products in the hatchback space. To brighten things up and gain traction, Toyota will have "a slew of youthful and fun filled activities" in the Liva's marketing campaign. Like the Etios, the Liva will have a TV ad campaign containing tunes composed by the Mozart of Madras AR Rahman.
Toyota had taken the concept version of the Liva, unveiled at last year's Auto Expo on a yatra around India. The Q World program exposed the vehicles to over 1 lakh potential buyers, Toyota notes.
IAB had already carried a story listing out the variants. The Liva will be powered by a 1.2-liter DOHC 4-cylinder petrol engine producing 80 bhp power and 104 Nm torque.
