India key market in GM’s global plans

Sachet

Sachet Parkash,

Chevrolet Cruze

India is one of the key markets in GM’s worldwide plans. The company after having emerged from bankruptcy, has been on a roll and has drawn up aggressive plans to launch new models in international markets to drive sales and growth further. The company plans to launch 70 new or upgraded models across international markets by the year 2014. India is definitely one of those markets.

The company will be launching new models such as the all-new next-generation Aveo Sedan and Hatchback, Chevrolet Sail Sedan and Hatchback  and the Chevrolet Orlando MPV. The company will also be launching new engine or fuel variants of its existing lineup in India like the Beat Diesel, Beat LPG, Bharat Stage IV Complaint Chevrolet Tavera (we learn), Chevrolet Cruze Petrol and the facelifted Chevrolet Captiva.

GM will also be entering the Indian Commercial vehicle market with its Chinese partner Shanghai Automotive Industry Corporation (SAIC). The company will be launching the Wuling N 200 and 300 series of vans alongwith a pick up truck offering to takes on the likes of the Tata Ace and the Mahindra Maxximo.

With GM having lined up so many models and variants for Indian consumers, it remains to be seen as to how GM prices and positions these products in the Indian passenger car market.

Source – The Financial Express

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