Toyota introduces Limited Edition Corolla Altis Sport

Only 300 units to be sold
No change in engine configuration
Individual personalized logos for each customer
Available in two colours - Metallic Grey and Metallic Silver
Priced at Rs 11.35 lakh, ex-showroom Delhi

By adding an aerodynamic front chin and rear bumper spoiler, a headlamp garnish, sleek side skirts and rear LED spoilers to the Corolla Altis, Toyota Kirloskar is said to have launched a new car - the Corolla Altis Sport.

Toyota says that the all new Corolla Altis Sport (Limited Edition) has been launched, with young car enthusiasts in mind. The company claims that this car has been designed to give customers the stylish image of a car which is youthful and sporty, and has exciting new features.

Speaking on the marketing strategy, Mr. Sandeep Singh, Deputy Managing Director (Marketing), TKM, said ,

“The new Corolla Altis Sport will be promoted extensively by an integrated marketing campaign, which leverages its association with active sports such as Tennis, Polo and Formula One, and is focused on young, urban customers. This will include web, print and magazine campaigns, direct marketing, SMS and e-DMs exclusively targeted at young professionals.”

Press Release

Toyota introduces All New Corolla Altis Sport (Limited Edition) Youthful Style, Comfort and Luxury

New limited edition sporty variant of premium executive sedan – Toyota Corolla Altis Sport, introduced
*Only 300 units to be made available to customers
*Available in 2 exciting colors – New metallic grey and metallic silver
*Priced attractively at Rs 11.35 lakhs, ex-showroom, Delhi

New Delhi, 4th June 2009 - Toyota Kirloskar Motor Pvt. Ltd. today announced the introduction of the all new Corolla Altis Sport (Limited Edition) to target young car enthusiasts. The new Corolla Altis Sport has been designed to give customers the stylish image of a car which is youthful and sporty, and has exciting new features.

Adding to the stylish look of the car is an aerodynamic front and rear bumper spoiler, a classy headlamp garnish, sleek side skirts and exclusive rear LED spoilers. A contemporary dual tone seat fabric and wood finish rear cup holders heighten the feeling of luxury and elegance.

Commenting on the launch of the new limited edition, Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor (TKM) said, “The Corolla Altis launched last year has been highly appreciated by our customers because of its advanced luxury and comfort features. We are now delighted to introduce the all new Corolla Altis Sport, which will offer sporty styling in combination with these features.”

Mr. Sandeep Singh, Deputy Managing Director (Marketing), TKM, added “Only 300 units of the new Limited Edition Corolla Altis Sport will be available for sales. Additionally, individual personalized logos for each of our customers will enhance the exclusivity of ownership of the Corolla Altis Sport. We look forward to bringing to our customers a limited edition of the widely appreciated Corolla Altis, which will offer exclusive ownership and sporty style. The new Corolla Altis Sport will be attractively priced at Rs 11.35 lakhs (ex-showroom, Delhi) and will be available at all Toyota dealerships from today.”

Mr. Singh added, “The new Corolla Altis Sport will be promoted extensively by an integrated marketing campaign, which leverages its association with active sports such as Tennis, Polo and Formula One, and is focused on young, urban customers. This will include web, print and magazine campaigns, direct marketing, SMS and e-DMs exclusively targeted at young professionals.”

The Corolla Altis has attracted customers from the corporate/executive segment and has been a true symbol of Toyota passenger cars in India. It has brought to the Indian market innovative luxury and exclusive comfort, designed to more than satisfy the auto consumer’s desire for perfection.