One of our readers sent this rendering to us today telling us this is possibly how Ford’s small car for India would look like. The Verve concept-based small car will have as high as 75% localization to keep costs in check and will host a sub 1.2-liter petrol and sub 1.5-liter diesel engine. Ford plans to make use of this car to make a sedan in the future, much like its peers Tata and Maruti Suzuki.
The hatchback, planned for a release later this year, will also be less than four meters in overall length to avail the small car cost advantages from the government. This car is thoroughly designed and developed for Indian conditions and might be exported to nations like Brazil in the future.
Michael Boneham, MD and president of Ford India-
It will the first offering from Ford in the mass-market segment and we are making efforts to keep it cost-competitive while making it a great value proposition
As per the company, despite the recovering economic conditions, its $500 million investment in the country stays unaltered. Ford has been developing this car for more than two years and plans to attack the entry level hatchback segment currently dominated by Hyundai, Tata Motors and Maruti Suzuki.
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[...] small car has been discussed here many times in the past (1,2,3). The new small car from the American auto giant (maybe that title isn’t appropriate [...]
Yes, this is a low cost car that will take on the Hyundais and Tatas in India. It’s something Ford hasn’t done since its arrival 13 years back.
Wow. That is pretty cool.
In most markets it would even work out quite well as a student-type car…
It makes sense to introduce this model into a country like India..
I like