Yamaha India records 18% boost in its sales in 2008- A Special Report

Posted on Jan 5 2009 - 8:26pm IST
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Yamaha launched two mega hit bikes in India in 2008, the Yamaha FZ16 and the Yamaha R15 (some call it the mini-R1, no?) are held accountable for this feat- Yamaha India has registered an exceptional 18% boost in its sales in 2008.

The FZ16 is doubtlessly the talk of the town, taking the crowd away from the R15, which was the preceding head turner. 22,000 paid bookings were enrolled in Yamaha showrooms across the country by the end of November 2008, just weeks after the FZ16 launch.

Reports earlier made it clear that Yamaha is not relaxing on its accolades, but is going on to launch scooters and more bikes in the 125cc bracket, which might in all probability be the Yamaha R125. Along with that, anticipate either a cruiser similar to the Enticer, or a bread and butter 100cc commuter.

The reason for all this prosperity is simple. Yamaha has gone back to it’s roots which is performance bikes. They lost their way in the middle after the RX’s selling bikes like the Crux, which HH and Bajaj were doing.

Yamaha is also organizing road shows to increase awareness of it’s bikes among all of us. Part of the restructuring plan is increasing the number of dealers and expanding the service station’s network.

Yamaha will carry on importing the YZF-R1 and MT-01, with which the company hopes to bolster it’s brand image as a bike manufacturer whose portfolio is brimmed with performance bikes.

IAB Comment- Yamaha, please, please, we need a dirt bike. No company in India is offering them now. Why can’t you pull out one from you international lineup and park it here in Indian showrooms? I’m sure that will help you.

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6 Comments so far. Feel free to join this conversation.

  1. NOMAD September 23, 2009 at - Reply

    Now i don’t believe that the size of the tyre is much of a matter as far as performance is talked about and on the brighter side it helps to attain beeter speeds, now i do agree that bigger tyres do look better, also since the tyres that come on the R15 are soft compound tyres the stock tyres are best matched for its performance and it will beat its sibling the FZ on cornerings inspite of having thinner tyres. Also the YES-YAMAHA song could have been beter so that us hardcore believers and followers of yamaha could have used it for ringtones proudly, but i am happy of the fact that now we can get our hands on YAMAHA merchandise finally. Also its nice to know that track days dedicated to YAMAHA are happening at COIMBATORE-KARI-SPEEDWAY.

    YAMAHA should also come out with snazy scooters like its AEROX variants to india and also its dirt bikes like the XT’s, What has been done on the R15 is evident that the tyre size has been reduced so that the performance is not affected and the FZ was an answer to why YAMAHA came out with small tyres and so the loss of power can be felt.

    But i feel that the request for a bike with a bigger engine + more power + bigger tyres and more MILEAGE is not logical.
    Lets see maybe they will come up something.

  2. dean July 11, 2009 at - Reply

    Yamahs was selling 2000 motorcycles a month now 2300 motorcycles a month and the percentage wise it is 18% increase,so if you closely see that 18% increase is just 300 vehicle all over India sales.So this is how they fool Indian people.Most of the small time mechanics who have become Yamaha dealers in India may not retain their showrooms for long because with imminent launch of Bjajaj-KTM liquid cooled engines on Pulsars and XCd’s due in Dec2009 for 2010 show Yamaha may end up with belt driven plastic scooters like Dio and Suzuki acess or may be with nylon string guitars and electronic keyboards for India and for rest of the the world

  3. ravi pandey June 15, 2009 at - Reply

    welll
    i think yamaha must reintroduce the rajdoot 350 model again in india…
    i think wen it was released in india way back in1983 we indian were not habitual of performance biking

    but now we r experiencing all sort of bikes…

    it is a fact that rajdoot 350 is still the fastest two wheeler to came in india..

    lets hope to see them again
    -amen

  4. chiranjeevi April 30, 2009 at - Reply

    it is better to choose the bikes which hav better performance n better milege where every one looks for it…if it is possible in my opinion it is better to think about RX135,RX100 models which created a new revoluton in the indian market,you can alter it n release it…..

  5. nihal January 16, 2009 at - Reply

    Yamaha should stop launching thin tyre vehicles and present some powerbikes with sporty but muscular looks, fat tyres, fuel efficient four-stroke engined bikes. The latest ones are all of a new breed of sport bikes. We need some new look sport bikes ie new designed not designed with a dual headlamp stuff.

  6. nihal January 16, 2009 at - Reply

    Yamaha should stop launching thin tyre vehicles and present some powerbikes with sporty but muscular looks, fat tyres, fuel efficient four-stroke engined bikes. The latest ones are all of a new breed of sport bikes. We need some new look sport bikes ie new designed not designed with a dual headlamp stuff.

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