Hero MotoCorp targets Honda’s 80% market share in Brazil – Report


Neelanjan Chakraborty, Motorcycle Nut, will ride, preferably race anything on two wheels!

Hero MotoCorp has an in-house Research and Development facility in Jaipur.

With the fight between Hero MotoCorp and Honda intensifying to likes of an El Clásico, Hero wants to pick up the battle in South America too. A report in Economic Times states that Hero is developing flexi-fuel engines to enter the Brazilian market by FY-2019.

Hero Glamour launched in Argentina
After entering Argentina, Hero MotoCorp is now planning to enter Brazil and Mexico.

While setting shop in Argentina was comparatively easy, Brazil is different ball game as the country favours ethanol blended petrol. Hero had previously attempted to enter the Brazilian market around the Rio Olympic Games (2016) but could not execute the move. Hero MotoCorp at present has a presence in 35 nations and aims to reach a total of 50 by 2020.

Also Read: Hero raises prices of all models by up to INR 2,200

Hero MotoCorp’s erstwhile partner Honda, has been present in Brazil since 1976 and claims to command an 80 percent market share. Apart from Brazil, Hero is also planning to enter Mexico.

Honda XRE300 studio Brazil side motion mud
Honda has an 80 percent market share in Brazil.

Hero Motocorp in the financial year 2016-17 finished with a sales volume of 6,663,903 units in the domestic market, registering a growth of less than 1 percent on year on year basis.

Hero HX250R – Image Gallery

[Source: Economic Times]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Hero Glamour News & Updates

2017 Hero Glamour FI (fuel injected) front view

2017 Hero Glamour renamed ‘Hero Glamour SV’

All new Hero Glamour spied in India side

2017 Hero Glamour prices revealed, hike of INR 1,100

Hero Glamour 2017 spy shot front

New 2017 Hero Glamour 125 on display at dealers

All new Hero Glamour spied in India side

IAB readers spot the all-new Hero Glamour 125 in India

2017 Hero Glamour BSIV reaches dealership front three quarter

2017 Hero Glamour with AHO reaches dealerships

Hero Glamour launched in Argentina

After Argentina, Hero Motocorp eyes the Mexican market – Report