Maruti Vitara Brezza is the best-selling UV in India

Aravind

Aravind Jayachandran, It goes without saying that I'm a huge petrolhead and can apparently convert all my driving emotions into words you can read.

Takes the title away from the Mahindra Bolero.

The Maruti Vitara Brezza continues its show of dominance in the UV segment, registering a sales figure of 1,08,640 units in FY 2017. It has taken the title of ‘top selling UV’ from the Mahindra Bolero, which witnessed a decrease in demand by 15% y-o-y to 69,328 units.

Maruti Vitara Brezza front quarter full review
The Vitara Brezza registered a sales figure of 1,08,640 units in FY 2017.

For a maiden attempt at an SUV, Maruti seems to have nailed it as the Vitara Brezza has garnered overwhelming demand from customers buying their first SUV or upgrading from a compact hatchback/sedan. From April 2016 – March 2017, Maruti’s utility vehicle segment registered a staggering 107 percent growth courtesy of the Vitara Brezza, and this is despite it being only available with a 1.3L DDiS motor and a 5-speed manual gearbox.

Earlier this month, Maruti divulged that it had sold 110,000 units of the Vitara Brezza, while there were more than 80,000 bookings to fulfil, which explains the waiting period of 6 months the VDI and ZDI variants. Maruti’s executive director of sales and marketing, R.S Kalsi, has reassured that they’re putting in best efforts to improve their availability and minimise wait time for customers.

Maruti Vitara Brezza rear three quarter on road First Drive Review
Earlier this month, Maruti divulged that it had delivered 110,000 units of the Vitara Brezza, while there were more than 80,000 bookings to fulfil.

Once the demand starts to stabilise, Maruti could introduce diesel automatic and petrol variants, so as to appeal to new customer segments. Currently, the Vitara Brezza diesel manual (sole variant) is priced between INR 7.26 Lakhs – 9.92 Lakhs (ex-showroom Delhi). Maruti’s comprehensive sales and service network, excellent resale value promise and competitive pricing are the real factors to its overwhelming success in India.

To increase its market share globally, Suzuki will also export the Vitara Brezza to markets like Indonesia, Middle East, Africa and Latin America soon.

Maruti Vitara Brezza – Image Gallery

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Maruti Vitara Brezza News & Updates

Maruti Vitara Brezza front high First Drive Review

Maruti Vitara Brezza automatic could use CVT in petrol & AMT in diesel – Report

Maruti Vitara Brezza front end full review

Vitara Brezza & Baleno drive MSIL sales up by 26.7% in August

Customised Maruti Vitara Brezza front at Nepal Auto Show 2017

Customised Maruti Vitara Brezza showcased at Nepal Auto Show 2017

Maruti Vitara Brezza by VM Customs LED DRLs on

Custom Maruti Vitara Brezza – Chrome delete, LED foglamp, SPARCO pedals & dual exhaust

Maruti Vitara Brezza front three quarter First Drive Review

Thanks to Vitara Brezza & Baleno, Maruti Suzuki sitting on 1.5 lakh bookings

Maruti Vitara Brezza steering wheel First Drive Review

Maruti Vitara Brezza sales cross 1.5 lakh units