Royal Enfield emerges as 4th largest motorcycle brand in India


Neelanjan Chakraborty,

Motorcycle Nut, will ride, preferably race anything on two wheels!

Royal Enfield is expected to launch a new twin cylinder motorcycle around March 2017.

With the Indian two-wheeler market experiencing a major jolt due to the demonisation, Royal Enfield has emerged as a gainer.

Royal Enfield Himalayan black at Melbourne Moto Expo
The Royal Enfield Himalayan has helped Royal Enfield brand become the fourth largest bike seller in India.

In the quarter November 2016 to January 2017, Royal Enfield sold 170,292 units going past 118,489 units sold by TVS Motor. While most manufacturers have been experiencing a drop in sales, Royal Enfield has stayed above 55,000 units a month.

Also Read: Royal Enfield Bullet Road Runner by Eimor Customs

Royal Enfield sold 55843, 56316 and 58133 units in November, December, January respectively while TVS sold 45359, 37316 and 35994 motorcycles during the same three months. Most of the bikes sold by TVS are commuters. Royal Enfield’s line-up consists of lifestyle products whose sales have not been affected by demonisation.

Royal Enfield Classic 500 sidecar front three quarter right at Thai Motor Expo.jpg
The Royal Enfield Classic series has been attracting a lot of youngsters with its classic appeal.

Hero MotoCorp continues to be the largest selling motorcycle brand in India followed by Bajaj and Honda respectively.

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