Aprilia India to focus on scooters, no motorcycles till 2018 – Report


Neelanjan Chakraborty, Motorcycle Nut, will ride, preferably race anything on two wheels!

The Aprilia SR150 is the first Aprilia badged product manufactured in India.

The Piaggio group is betting big on scooters in India instead of motorcycles. The Italian brand was expected to bring motorcycles with an engine displacement around 250-300 cc. In a conversation with Moneycontrol, Mr Stefano Pelle, Chief Executive and Managing Director, Piaggio India, also confirmed that Moto Guzzi brand too will remain a premium offering.

Aprilia SR 150 Race - Feb 9th
The Aprilia brand will continue to focus on scooters, featured here is their second one in India, the Aprilia SR150 Race.

The Aprilia brand gained their second scooter in February 2017 with the Aprilia SR150 Race. Small capacity motorcycles under the Aprilia brand name will not be introduced at least till 2017.

Speaking about this, Mr Pelle added:

Not very soon, because that is something that was started, and today our priority is scooters and not motorbikes. We feel we need to concentrate on this (scooter) segment first and then later on we might also be doing something on the bikes, but that’s not our priority right now

The Aprilia brand name is pretty new in India and Piaggio needs to establish it. With automatic scooter segment looking unshakable, establishing the name with scooters will be far easier.

Aprilia SR 150 White side at Auto Expo 2016
Powering the Aprilia SR150 is a 154.8 cc mill which is capable of producing 10.4 hp of maximum power at 6,750 rpm and 11.4 Nm of peak torque at 5,000 rpm.

The Aprilia SR150 Race has been priced in India at INR 70,288 which is INR 2,338 more expensive than the standard variant.

Aprilia SR 150 – Image Gallery

[Source: MoneyControl]

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