Can’t compete in 2.5 lakh segment, says Hyundai India MD – Report


Aravind Jayachandran,

It goes without saying that I’m a huge petrolhead and can apparently convert all my driving emotions into words you can read.

Priority is to protect premium brand image. 

In an interview with ET Auto, Hyundai India MD and CEO Y K Koo has stated that the company will not compete in the 2.5 Lakh segment in order to protect the modern premium brand image. Currently, the average price of Hyundai India’s product range is INR 7 Lakhs.

Hyundai Eon 1L IAB spied front quarter
Their least expensive car in the product range is the Hyundai Eon, which starts from INR 3.2 Lakh

He said:

We cannot fight with cars with Rs 2.5 lakh price tag. It is not possible. We have strategy to protect our brand image. That is more important. Our average price is more than Rs 7 lakh. That shows that we are modern premium brand.

The 2.5 Lakhs segment was established by the Renault Kwid, which was a runaway success for the brand. Other mass-market manufacturers are, reportedly, looking to emulate its success by introducing mini crossovers priced within the Kwid’s range.

Hyundai Elite i20 Petrol Review front quarter
The company’s priority is to protect the modern premium brand image.

Also Read: Hyundai Creta Petrol AT priced at INR 13.48 lakhs

Hyundai is also working on a mini crossover, codenamed AH, which was reported to compete against the Kwid and future rivals. Keeping Mr Koo’s statement in mind, expect the prices to start well over INR 2.5 Lakh, but offer a premium ownership experience.

Hyundai Eon 1.0L – Image Gallery

[Source: ET Auto]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Hyundai Eon News & Updates

Hyundai Eon 1L IAB spied front quarter

Hyundai Eon could be a victim of the BSVI emission norms in 2020 – Report

Hyundai Eon Sports edition interior

Hyundai Eon with touchscreen AVN launched in India

Maruti Celerio, Hyundai Eon, Maruti Eeco fail Global NCAP crash test

2015 Maruti Alto K10 gear AMT press shot

Hyundai India to launch its AMT in 2018 – Report

2015 Hyundai Verna petrol facelift grille

Hyundai ‘AH’ (Renault Kwid rival) to launch in H2 2018 – Report

Renault Kwid vs Maruti Alto 800 vs Hyundai Eon - Comparo

Renault Kwid vs Maruti Alto 800 vs Hyundai Eon – Comparo