New cruiser also under development.
According to a report on the Economic Times, Royal Enfield is working on a new 600-650 cc twin-cylinder motorcycle, aimed at markets in the United States and Europe. The motorcycle will be a cruiser, made to compete with the likes of the Harley Davidsons and Triumphs.
Royal Enfield aims on becoming the world's number one motorcycle maker in the mid-size category (200-750 cc). However, as stated in the report, it currently does not have a product in this segment that would appeal to buyers in developed markets. Royal Enfield's CEO, Mr. Siddhartha Lal acknowledged in a recent interview that the company's motorcycles "really don't hit the right highway speeds", and that the brand aims to plug that gap.
Aside from this motorcycle, Royal Enfield is also working on successors for the Royal Enfield Classic and the Royal Enfield Thunderbird. Codenamed D41 (next generation Royal Enfield Classic) and D61 (next generation Royal Enfield Thunderbird), these products will also target global markets, reports the newspaper.
Also read: Royal Enfield Himalayan FI anticipated for export markets
Earlier in the month, Royal Enfield launched the Himalayan adventure tourer, priced at INR 1.55 lakhs, ex-Showroom, Maharashtra and INR 1.78 lakhs, on-road Mumbai. However, the sale of Himalayan is banned in New Delhi owing to a new rule which requires two-wheelers to adhere to BS-4 emission standards.
[Source: Economic Times]
