Hyundai Motor hires ex-Lamborghini designer for Genesis – Report


Sagar Parikh,

I’m the international news editor at I love everything that has a steering wheel!

Will lead the Genesis brand from January 2016 as its Senior Vice President.

Hyundai Motor is aggressively pushing its strategies for making the newly-established Genesis luxury brand a global hit. Announcing the high-end brand, the company revealed that it had hired Belgian automobile designer Luc Donckerwolke, who formerly worked at Lamborghini and Bentley, as the Head of Hyundai Motor Design Center. He’ll be joining the Korean company in H1 2016.

Genesis G90 (Genesis EQ900) front three quarter unveiled
The Genesis G90 will go on sale globally next year as the first Genesis model.

In the latest, the South Korean auto giant has tapped former Director of Brand and Design at Lamborghini, Manfred Fitzgerald. Mr. Fitzgerald comes with a twelve-year experience at the Italian sportscar maker and will lead the Genesis brand from January 2016 as its Senior Vice President. He will work on establishing and executing strategies for the Genesis brand to make it a prominent player in the luxury class.

Genesis G90 (Genesis EQ900) rear ends unveiled
The Genesis brand’s design philosophy ‘Athletic Elegance’ is best implemented with rear-wheel drive platform, according to the company.

So far, Hyundai Motor has revealed plans for six Genesis models, one of which was the Genesis G90 unveiled earlier this month in South Korea. The second model will be the Genesis G80, essentially a rebranded second generation Hyundai Genesis. The other four new models will be an executive sedan named Genesis G70, a full-size crossover/SUV, a mid-size crossover/SUV and a sports coupe. All these models are expected to be launched globally later this decade.

Genesis G90 – Image Gallery (Unrelated)

Hyundai Motor announces Manfred Fitzgerald to lead the Genesis brand

[SlideShare direct link]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Genesis G90 News & Updates

Genesis G70 with Sport Package front three quarters at 2017 Dubai Motor Show

Genesis G70 with Sport Package showcased at the 2017 Dubai Motor Show

Hyundai Genesis G70 spied undisguised rear three quarters

Genesis G70 spotted undisguised ahead of September 15 reveal

Genesis G70 (BMW 3 Series rival) side spied testing

Genesis G70 (BMW 3 Series rival) spied testing in the Middle East

Genesis G70 front three quarters rendering

Genesis G70 (BMW 3 Series rival) rendered based on spy images

Genesis G70 rear three quarters spy shot

Genesis G70 spied testing in South Korea

Lexus LC 500h rear unveiled at the 2016 Geneva Motor Show Live

5 global car brands expected in India in the next 4 years – IAB Picks