Royal Enfield opens Exclusive Stores in Paris and Madrid – IAB Report


Karthik H, A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to for quick and unassuming updates from across the world.

Sales outside India contributes to 5 percent of total sales. 

Royal Enfield inaugurated its new exclusive stores in Paris and Madrid, marking a clear move to establish itself in the European market.

Royal Enfield Paris Exclusive Store official
While RE has registered 300 percent growth in the Spanish bike market that grew by 23 percent between January and August 2015, absolute numbers are likely to be low.

The push to sell bikes in Europe has been a strategy-change for the company, which even transferred its CEO – Siddhartha Lal – to London to further its ambition of becoming a global player in the >750 cc market. The company’s business outside of India contributes to just 5 percent of its total sales. But with capacity expansion in store, the Chennai-based manufacturer would look to increase this share in the near future.

Along with the stores, the company also launched its line up of accessories and riding gear. The recently unveiled limited edition bikes based on the World War II despatch riders was also unveiled. The bikes are available in three colours and variants – Battle Green Despatch, Desert Storm Despatch, Squadron Blue Despatch.

Royal Enfield Paris Exclusive Store official
Three more such exclusive stores will be opened in the coming year in France, the company has announced.

The company is not new to these two markets, as it has over 80 dealerships in France and around 25 in Spain. Sizable growth has been witnessed in these markets, with France registering 60 percent growth in the first seven months of 2015 compared to 2014.

Royal Enfield Paris & Madrid Exclusive Store – Press Release

[Can’t view the document? Head to SlideShare]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Royal Enfield Continental GT News & Updates

Royal Enfield flagship store in Ho Chi Minh City bikes

Royal Enfield enters Vietnam; opens 1st flagship store in Ho Chi Minh City

Royal Enfield Continental GT Custom OK Easy Shop front right quarter

Custom Royal Enfield Continental GT by Thailand’s OK Easy Shop

Royal Enfield 750 Tweet by President

Royal Enfield 750 cc motorcycle teased by Rudratej Singh & Siddhartha Lal

Royal Enfield Continental GT 750 ABS spied in pre launch tests Front

Royal Enfield 750 cc motorcycle could debut on 7 November in Milan

Royal Enfield Continental GT Silver Bullet by white collar bike

Royal Enfield Continental GT ‘Silver Bullet’ by White Collar Bike

Royal Enfield Continental GT Grand Trunk Express by Federal Moto left side

Royal Enfield Continental GT ‘Grand Trunk Express’ by Federal Moto