Tata Zest yet to catch on with customers – Report


Aravind Jayachandran, It goes without saying that I'm a huge petrolhead and can apparently convert all my driving emotions into words you can read.

Comeback car for Tata Motors taking its time to make inroads.

According to a report from Financial Express, the Tata Zest hasn’t managed to capture the Indian buyer’s imagination, since its market launch in August 2014.

Tata Zest Diesel F-Tronic AMT Review front three quarter
In October and November, the Zest managed to outsell the Honda Amaze.

In the sub-4m sedan segment, the total number of Zests sold since the launch is a bit more than the sales numbers that Maruti’s Swift Dzire brings in a month. Even the Grand i10-based Xcent sedan managed overtake the Zest. However, in October and November, the Zest did manage to outsell the Honda Amaze, though the latter did manage to bounce back in December and January 2015.

Tata Zest sales Indian market

If there’s another thing that Tata Motors can be happy about, it is the fact that the Zest managed to increase passenger vehicle sales for the company to 13,047 units (19% increase from January 2014), and more than 20,000 Zests have been dispatched.

Tata Zest Revotron Petrol Review rear three quarter
The Zest sedan managed to increase passenger vehicle sales for the company to 13,047 units.

Also Read: Tata Safari Storme facelift spotted without camouflage – Spied

Analysts believe that though the numbers for the Zest are comparatively low for its segment, it’s still good for a product that has only been in the market for 6 months. It is the first of Tata’s new lineup of products that places a new sense of confidence on the brand; paving the way for upcoming cars, such as the Kite hatchback/sedan, and the Nexon mini SUV.

2015 Tata Zest – Image Gallery

[Source: Financial Express]

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