Hyundai concerned about Aslan premium sedan’s low sales – Korea
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Only 1,020 units of Hyundai Aslan were sold last month.
According to The Korean Car Blog, Hyundai isn’t too happy with the sales of the Aslan premium sedan.
Positioned below the Genesis in the domestic market, the Hyundai Aslan launched in November last year. It managed 1,320 units in the month of November, dropped to 992 units in December, and was recorded at 1,070 units last month. The Grandeur and Aslan together managed to sell 7,583 units last month, which is lower than what the Grandeur alone managed (at 8,134 units) in January 2014.
In a move to increase sales, Hyundai is reported to have slashed the prices of the car. Korean media reports from the launch had said the Aslan’s sales target for 2015 was 22,000 units.
The Korea-only Aslan follows the Fluidic Sculpture v2.0 design language. The front-wheel drive car is available with two engine options, both V6 GDI petrol engines, a 3.0-litre unit that makes 270 PS and 310 Nm of torque and a 3.3-litre mill generating 294 PS and 346 Nm of torque. Both come mated to a 6-speed automatic gearbox.
Hyundai Aslan – Image Gallery
[Source – The Korean Car Blog]