Hero to launch new 110cc Activa-rival based on a new platform – Report

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To feature an all-metal body.

Though Hero Motocorp showcased scooters like the Dare and Dash at the 2014 edition of the Auto Expo, Economic Times reports that the brand plans to launch a yet-to-be shown 110 cc scooter that will rival the Honda Activa. A launch is expected in the second quarter of this calendar year.

Honda Activa 3G front three quarters left at the launch
The new Hero scooter will be squarely aimed at the Activa, which recently underwent mild model year changes.

The new scooter will launch a brand new platform for the company. Its design will have a unisex appeal, and it will come with an all-metal body which is currently missing on products like the Hero Maestro and Pleasure.

The 110 cc engine would also be a newly-developed unit, unlike the Maestro’s which is borrowed from Honda (the Maestro and Activa use the same engine).

Also read: Hero Motocorp overtakes Honda in scooter exports

Hero Dare front three quarters
Apart from the new scooter, Hero will also introduce the Dare and Dash models which were showcased last year.

According to the report, Hero plans on expediting the launch of its scooters as the scooter segment in India is witnessing a growth of 21 percent this fiscal year. A source told the publication that the scooter will be loaded with features, and is designed to be used by every member in a typical Indian family.

Competitors: Honda Activa, TVS Jupiter, Suzuki Let’s, Mahindra’s Gusto
Expected Price: INR 50,000-55,000 (ex-showroom)
Expected launch Date: Q2 2015

Hero Dash – Image Gallery (Unrelated)

[Source – EconomicTimes]

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