Hyundai Motorstudio opened in Moscow – IAB Report


Paranjay Dutt,

Likes to read, write, and talk about automobiles whenever he can. The rest of the time, he can be seen behind his camera. Totally fails at writing Author Info, though.

Brand experience centre doesn’t sell cars.

Hyundai has opened its first brand experience centre in Russia, called Hyundai Motorstudio Moscow. The non-sales showroom is for customers and enthusiasts to learn about the brand and its products.

Hyundai Motorstudio Seoul
Hyundai Motorstudio Moscow will be divided in five zones, ranging from library to a car gallery (Pictured: Hyundai Motorstudio Seoul).

Located at Noviy Arbat Street, Moscow, Russia, the Motorstudio has five distinct zones, namely event space, car gallery, brand collection, library, and cafe. In addition to the audio-video systems, the library has everything from magazines to specialised books, while Hyundai consultants or ‘gurus’ are available to discuss and explain the company history, product design development, and the Motorstudio.

Hyundai Motorstudio Seoul
Hyundai’s first Motorstudio was opened in Seoul last year.

There’s also an interactive Car Journey where a system creates a 180-degree virtual road ahead and one can experience being behind the wheel of a Hyundai. Also, Hyundai branded merchandise along with die-cast scale models are available for sale.

While the visitors will be greeted by brand films running on screens as they take the stairs from one floor to another, the centrepiece will be the brand’s best selling Solaris (sold in India as the Verna).

Hyundai Solaris facelift 2014 Moscow live front
One such example of the Hyundai Solaris, painted in red, will grace one of the walls at Hyundai Motorstudio Moscow.

Also read: 2016 Hyundai ix35 (Tucson) spotted ahead of its launch this year in China

Executive Vice President of Hyundai Motor Company, WonHong Cho said, “Hyundai Motorstudio Moscow is an important initiative for the company as it helps our customers understand what Hyundai Motor stands for, what inspires us and how our cars play an important role in our day-to-day lives.”

Hyundai Motorstudio Moscow – Press Release

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