Ford trademarks “EcoBeast” moniker – Report


Aravind Jayachandran, It goes without saying that I'm a huge petrolhead and can apparently convert all my driving emotions into words you can read.

Could even be the name of a future concept car.

According to Motrolix, Ford has registered the name “EcoBeast” with the U.S. Patent and Trademark Office, for use in “automobiles and automobile engines”.

Ford EcoBeast trademark registration
The trademark is filed under “automobiles and automobile engines”.

Ford has introduced their latest performance vehicles, like the Fiesta ST and even the Mustang, with EcoBoost engines, suggesting that the Blue Oval is pretty serious about engine downsizing.

With Ford’s latest trademark filing, this could mean that the brand might start working on a powerful turbo engine to replace a gas guzzling V8 engine in their lineup, or even for a one-off model. However, do take this rumor with a pinch of salt, since companies constantly file trademarks to secure a name for future use.

Ford F150 Raptor SVT
The moniker may be used on the next generation Ford F150 Raptor SVT.

If Ford were to use the moniker for an engine or a vehicle, as reports speculate, we might see it for the first time on the upcoming F150 SVT Raptor, which is scheduled to be unveiled at the 2015 Detroit Auto Show.

Also read: India-bound 2015 Ford Endeavour (Everest) revealed

At the moment, there are no confirmed details on the “EcoBeast” moniker. Whether this name previews an engine, a one-off model, or even a future concept car is unknown.

Ford Shelby GT350- Image Gallery (Unrelated)

[Source: Motrolix]

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