Report – Tata working to increase Zest’s production to minimize waiting period


Anjan Ravi,

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Company underestimated demand for the Zest. 

Speaking to the Economic Times, Tata Motors’ newly-appointed president for passenger cars, Mayank Pareek, said that he was disappointed over the delays in delivery of the new Zest compact sedan.

Tata Zest at the 2014 Indonesia International Motor Show front quarters
The Zest received over 10,000 bookings within the initial days of launch.

Launched in August this year, certain variants of the Zest, especially the AMT-equipped diesel, command several months of waiting period, which could put off customers, as rival products like the Honda Amaze, Hyundai Xcent and Maruti Dzire are available off the shelves, or with minimum waiting time.

“Efforts are on to ramp up production”, Mr. Pareek told the publication. He also confessed that Tata underestimated customer expectations, and should have managed supplies better.

Tata Zest at the 2014 Indonesia International Motor Show interior
A manual transmission is standard, but the highlight is the AMT mated to the diesel engine.

The Zest posted steady increase in sales since its launch. The months of August, September and October saw the car sell 2,671, 3,331 and 3,524 units respectively. The sedan is also the single best selling product for the Indian carmaker.

Available with a petrol and diesel engine, a 5-speed automated manual transmission is offered exclusively on the latter. This makes it the most affordable automatic diesel car in the country, and the only automatic diesel car in its segment.

Also read: Tata Kite spotted on test ahead of 2015 launch

The Zest is currently manufactured at the Tata-Fiat joint venture plant in Ranjangaon, Maharashtra.

Tata Zest – Image Gallery

[Source – Economic Times]

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