Report – Yamaha to inaugurate its Chennai scooter plant next month


Nithyanandh K,

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I’m, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

Targets to sell 6 lakh units in CY14.

Yamaha Motor India (YMI) is gearing up to inaugurate its new scooter plant in Chennai next month, reports Autocar Professional.

Yamaha Cygnus Alpha side at the 2014 Nepal Auto Show
The Yamaha Alpha will be the first model to be produced at the new plant.

The new plant will have an installed annual production capacity of 4 lakh units and will start production in 2015 with the Yamaha Alpha automatic scooter. The facility will gradually start manufacturing other scooters in the company’s portfolio.

YMI has shifted its focus on automatic scooters in the recent years in an attempt to gain from the booming scooter segment which has posted an impressive growth of nearly 30% so far this year.

The publication reports that the Japanese two wheeler major remains bullish about the Indian scooter segment and has set itself a sales target of 6 lakh units (motorcycles and scooters) for this calendar year. In CY13, Yamaha India managed to dispatch 3.5 lakh units of motorcycles and scooters. The exports which stood around 2 lakh units in the last calendar year is expected to remain more or less the same this year as well.

Yamaha Alpha with accessories Auto Expo
Production is slated to commence in CY2015.

Mr. Masaki Asano, MD, Yamaha Motor India Sales, has revealed to the publication, without specifying a time frame, that the company aims to achieve a market share of 10% in the Indian two wheeler market. According to SIAM’s data for April-August 2014, Yamaha has 3.68% share (2,43,028 units) in the motorcycle space. The company enjoys a relatively higher market share of 5.79% (1,01,517 units) in the automatic scooter segment in the first five months of the year.

Also read: Yamaha Fazer FI V2.0 launched in India

The Chennai plant will help the firm expand its presence in the rapidly growing automatic scooter market.

Yamaha Alpha – Image Gallery

[Source: Autocar Professional]

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