IAB Report – Mahindra to launch the Mojo after stabilizing Gusto’s sales

Nithyanandh

Nithyanandh K,

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I’m, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

The Mahindra Mojo would be launched in the coming months.

With the festive season just around the corner, getting the sales of the newly launched Gusto automatic scooter up and running is high on Mahindra Two Wheelers’ agenda.

Mahindra Mojo side at NADA 2014
The Mahindra Mojo received a comprehensive redesign even before hitting the market.

The Mojo, which has been in the pipeline for four years now, will be the next product to be launched. Mr. P.S. Ashok, senior VP and head (R&D and Pune operations), Mahindra Two Wheelers, told Indian Autos Blog on the sidelines of the Gusto’s media ride program that the launch time frame of the Mojo depends on the time required to stabilize the Gusto in the highly competitive scooter market.

He however confirmed that the Mojo will be the next product in line, hinting that it would be launched before the end of this year if the Gusto stays on track as far as sales expectations are concerned.

Mahindra Mojo engine at the 2014 Nepal Auto Show
The motorcycle gets a 296 cc single-cylinder fuel-injected liquid cooled engine.

To recap, the flagship 300 cc motorcycle was unveiled at this year’s Auto Expo in its redesigned avatar and has been testing extensively thereafter.

Also read: Mahindra Mojo showcased at the 2014 Nepal Auto Show

The tourer is powered by a 296 cc single-cylinder liquid cooled engine which develops 25.6 bhp and 25 Nm of torque. The fuel injected motor is mated to a 6-speed transmission.

Competitors: KTM Duke 200, Suzuki Inazuma
Expected Price: INR 1.25 – 1.5 lakhs, ex-showroom
Launch Date: In the coming months

Mahindra Mojo – Image Gallery

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