IAB Report – Honda Mobilio gets 10,000 bookings since launch
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Honda Cars India’s Senior Vice President for marketing and sales, Mr. Jnaneswar Sen, announced this month that the Mobilio has racked up over 10,000 bookings since its launch on July 23.
The MPV, which is priced between INR 6.49 lakhs to INR 8.76 lakhs for the petrol variants, and between INR 7.89 lakhs and INR 10.86 lakhs for the diesel variants (ex-Showroom, New Delhi), received over 5,800 pre-launch bookings before it went on sale.
Honda’s sales breakup for the month of July 2014 indicates that the company sold a total of 3,365 units of the Mobilio. Total domestic car sales accounted for 15,709 units, with the new City leading the sales chart with 7,705 units, followed by the Mobilio, and the Amaze which sold 4,507 units. The Mobilio accounted for 21.4 percent of Honda Cars India’s sales last month. The company recorded a growth of 40 percent compared to the same month last year.
Based on the same platform as the Brio and Amaze, the Mobilio is powered by 1.5-liter petrol and diesel engines carried over from the new City. A sporty RS variant exclusively available on the diesel model will start deliveries post September this year.