Report – Automakers to spend close to INR 450 Cr on advertisements this festive season


Nithyanandh K,

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I’m, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

The industry has been growing for three continuous months.

The festive season in India which spans from September to November is usually the best time of the year for automakers as they achieve high sales volumes. Naturally, new product launches and massive advertisement campaigns will be on the rise during these months.

Tata Zest Launch Mumnbai
The Tata Zest is expected to be one of the highly advertised vehicles this festive season

Economic Times reports that this year’s festive season will be record breaking in terms of the amount spent on advertising campaigns by India Inc including the automakers. The newspaper estimates the Indian auto industry’s festive season marketing expenditure to be somewhere between INR 400 – 450 Cr on online, print, visual and creative campaigns.

Hyundai Elite i20 launch headlight
The Indian automakers’ advertising expenditure would set a new record this festive season.

With festivals like Onam, Dussehera, Navratri and Diwali lined up, the top spenders would be Hyundai, Tata and Maruti Suzuki who will aggressively promote their new Elite i20, Zest and Ciaz respectively. At the higher end of the segment, Mercedes and Audi have come up with their India specific TVCs.

Watch Mercedes’s first India-spec AMG TVC starring the CLA 45 AMG

In the two-wheeler segment, the TVS Scooty Zest 110, Bajaj Discover 150 twins, Mahindra Zesto (G101) and Suzuki Gixxer are expected be advertised extensively.

Hyundai Elite i20 – Image Gallery (Unrelated)

[Source: Economic Times]

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