IAB Report – Tata Motors launches Revotron Labs across 15 cities


Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

In the build up to the launch of the Tata Zest and the Bolt, the automaker has started promoting the 1.2-litre Revotron turbocharged petrol engine that powers the duo.

Tata Motors launches Revotron Labs across 15 cities
The Tata Motors Revtron Labs are opened in 15 cities across the country.

The Tata Revotron Labs, which are inaugurated in 15 cities across India, attempt to engage the prospective customers and spread the brand awareness of the 1.2T Revotron. The first Revotron Lab was opened at the Ambiance Mall in Delhi by ‘the fastest Indian’ Mr. Narain Karthikeyan, Mr. Ranjit Yadav, president of Tata Motors’ Passenger Vehicle Business Unit and Mr. Girish Wagh, Senior Vice President, Programme Planning and Project Management, Tata Motors.

Tata Motors Revotron Lab schematic front three quarters
The Revotron Lab will provide a virtual experience of the engine.

The Revotron Lab educates the customers about the engine’s advantages and benefits apart from providing a virtual experience of the engine’s three driving modes – Sport, Eco and City. The visitors can also play the ‘Revotron Challenge’ game and click pictures with the virtual Narain Karthikeyan at the Lab. Further, Tata Motors will install hi-tech Revotron holograms at 75 dealerships across the country which will provide a virtual tour of the engine.

The 1.2-litre four-cylinder Revotron turbo petrol motor puts out 90 PS and 140 Nm of torque.

More details available in the press release below.

Tata Revotron Lab – Image Gallery

Tata Revotron Lab – Press Release

[Head to Slideshare if you can’t view the press release.]

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