Report – Tata Motors plans two new passenger vehicle launches every year


Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

The Tata Zest and the Bolt are the first new products from the automaker in a long time. The duo carry a massive responsibility of turning around Tata Motors’ passenger vehicle business which declined by 35% in FY2014.

Mr. Ranjit Yadav, president, Passenger Vehicle Business Unit, Tata Motors, told CNBC TV-18 that the launch of the Tata Zest and the Bolt will mark a new phase in the company’s passenger vehicle business. He also said that the company’s board of directors have approved a plan to launch two new passenger vehicles every year.

Tata Zest rear three quarter - Geneva Live
The launch of the Tata Zest and the Bolt will mark a new phase in the company’s PV business, says Mr. Ranjit Yadav.

Mr. Yadav added that the company’s short term goal will be to add newer models to the portfolio while the long term objective is to increase the market share and turn profitable.

At just 7,911 units, the largest Indian automaker’s passenger vehicle sales plunged by 33% in June 2014 compared to the same month last year. The sedan and hatchback lineup which includes the Nano, Indica, Indigo, Vista and the Manza posted a 38% decline at 5,933 units while the UV range comprising the Movus, Safari, Safari Storme, Aria and the Venture registered a 9% drop at 1,978 units.

Apart from the Zest and the Bolt that are expected to be launched in August and September respectively, Tata’s upcoming new products include the Nano Twist F-Tronic (AMT), a new hatchback and compact sedan below the Bolt and Zest, and a compact crossover SUV which was previewed at the Auto Expo by the Nexon Concept.

Tata Bolt – Image Gallery

Tata Zest – Image Gallery


Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Tata Zest News & Updates

2015 Tata Nano GenX AMT profile

Full electric Tata Nano to launch in India later this year – Report

Tata Nexon front view

Tata Nexon waiting period stretches to 6-8 weeks – Report

Tata Nexon Review Test Drive (13)

Tata Nexon accessories detailed with price

Tata Nexon AMT XZA Spied rear three quarters

Tata Nexon AMT spotted in Calgary White

Tata Nexon launch

Tata Nexon launched at a starting price of INR 5.85 lakhs

Tata Nano Electric spotted testing rear view

Tata Nano Electric spotted testing