IAB Report – Aston Martin teases Lagonda ‘super-saloon’; Purchase through invitation only


Anjan Ravi,

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Aston Martin has finally begun teasing its first car that will bring back the Lagonda nameplate to the market, after its demise in the mid ’90s.

ASTON MARTIN Lagonda teased press shot
The Lagonda is limited to the Middle Eastern market, and an invitation is needed to buy the car.

Unlike the Lagonda Concept SUV that Aston Martin showcased in 2009 to signify the brand’s revival, the first production car will be a saloon that- judging by the teaser- draws design inspiration from another famous Lagonda, the William Towns-designed Aston Martin Lagonda.

The bespoke car will sit on Aston Martin’s VH platform and is expected to be powered by a 6.0-liter V12 engine that will generate over 600 bhp. It will be produced in strictly limited numbers and sold at a price that will “commensurate with the car’s exclusivity, quality and luxurious nature”. Sadly, the Lagonda saloon is exclusive to the Middle Eastern market only, and an “invitation” is required to purchase the car.

Aston Martin Lagonda – Press Release

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