IAB Report – JLR announces Special Operations division for custom, performance cars


Anjan Ravi,

I’m a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.

Jaguar Land Rover announced a new division called Special Operations, which will cater to designing and engineering high specification vehicles, bespoke products and heritage products. The division, which is headed by John Edwards, will make high performance derivatives and more luxurious products based on the current range of JLR vehicles.

Range Rover L at Auto Expo 2014 side 2
Land Rover’s design head told us that we could expect more luxurious variants on the Range Rover.

An RS version on the Range Rover Sport and a more luxurious offering of the Range Rover Long Wheelbase could be products to stem from this division. The division will also cater to bespoke orders and will offer an extended choice of color, trim specifications and accessories.

At the Auto Expo this year, Land Rover’s design director Gerry McGovern had this to say about the Special Operations –

One of the things we’re doing within the business is setup a new organization which is headed by John Edwards. That would be about bringing more individuality to the product and more choices..taking all our vehicles to the ultimate level. In the UK for instance there are many customization shops, which take our vehicles from the customer, ruin them, charge the customer 15,000 pounds, and void the warranty. They are in a way eating our lunch, so we want to get that part of the business back. People want something specific to their tastes and we want to give that to them.

The Special Operations division will have its technical center located close to JLR’s Gaydon headquarters. The technical center will be occupied by about 150 employees including Paul Newsome, who was formerly with Williams Advanced Engineering and was the product chief of the C-X75 supercar concept. The technical center will feature a customer commissioning suite for bespoke services, Formula 1-inspired workshops and a fully automated paint facility, says JLR.

Apart from this, the Special Operations division will also focus on heritage cars including servicing and restoring them.

Jaguar Land Rover Special Operations – Press Release

[Head to Slideshare if you’re unable to view the document above.]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Range Rover News & Updates

2018 Range Rover Sport SVR front three quarters left side at 2017 Dubai Motor Show

2018 Range Rover Sport SVR showcased at the 2017 Dubai Motor Show

2018 Range Rover (facelift) SVAutobiography Dynamic front three quarters at 2017 Dubai Motor Show

2018 Range Rover SVAutobiography Dynamic showcased at the 2017 Dubai Motor Show

2018 Range Rover at Dubai Motor Show 2017 front three quarters

2018 Range Rover (Facelift) showcased at 2017 Dubai Motor Show

2018 Range Rover vs. 2013 Range Rover front

2018 Range Rover vs. 2013 Range Rover – Old vs. New

2018 Range Rover (facelift) front

2018 Range Rover (facelift) leaked online in a prematurely uploaded video

Range Rover SVAutobiography Front Three Quarters

Range Rover SVAutobiography launched in India at INR 2.79 Crore