Report – Tata to launch 10 models in Philippines


Anjan Ravi,

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Tata Motors entered the Philippines market last week, announcing its plans at the Manila International Auto Show. The company showcased the Tata Vista, Manza, Indica and Indigo passenger vehicles and the Tata Xenon, Ace and Super Ace commercial vehicles.

2014 Tata Aria press shot
The Aria and Safari Storme could launch in Philippines by the end of this year.

Tata does not plant to stop there. Philippines-based Pilipinas TAJ Autogroup, which is Tata’s distributor in that area, will have 10 models available by the end of this year. The distributor’s general manager, Nicandro Mariano, who is quoted by BWorld online, adds that two showrooms were up and running, while a further six to seven will be added by the end of this year.

Tata could consider launching the Safari Storme, DICOR and Aria in this market, while the Bolt and Zest could soon follow once they are launched in India. For now, Philippines will not get the Tata Nano, as Tata does not make the small car in left hand drive configuration.

Tata Bolt front three quarter - Geneva Live
Tata could also launch the Bolt and Zest in Philippines post their launch in India this year.

For the Philippines market, Tata launched the Ace with the Nano’s petrol engine. The twin-cylinder 624 cc petrol engine produces 38 hp and 51 Nm of torque in the Ace and claims to deliver 15 km/l.

Prior to its Philippines entry, Tata showcased the Vista, Manza, Aria, Indica and Indigo at the Algeria Motor Show announcing that sales would soon commence.

[Source – bworldonline]

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