IAB Report – Tata Motors inks deal with Samsung Electronics for in-car connectivity apps


Karthik H,

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.

It was more than just unveiling new cars for Tata Motors at the Auto Expo 2014. The Indian manufacturer inked a deal with Samsung Electronics to provide in-car connectivity applications in Tata’s upcoming vehicles.

Tata Bolt launch images front quarter 2
It is not yet confirmed if the Tata Bolt will see the benefits of this deal, but it would stand to benefit vis-a-vis its competition if it does.

The ‘Drivelink’ offering is based on Samsung’s Drive Link app on the MirrorLink technology. The in-car smartphone technology is designed to offer in-car access to the phone’s features and content, while sticking to safety certifications. This is in line with Tata Motors’ new venture into creating a human-machine interface in its cars.

Acts like listening to music, hands-free calling and navigation from the smartphone will be made easy with this technology, the company said in a press release. The offering will include shortcuts to other useful driving applications also. Currently, Tata Motors uses Fiat’s Blue&Me technology for in-car connectivity.

Tata Zest launch images interiors 2
The Tata Zest seems like a prime candidate for this technology, though Tata Motors hasn’t officially announced anything in this regard.

There will also be an on-board diagnostics tool and vehicle lifecycle management information to provide for an all-round seamlessly connected experience, says the company. Everything from periodic service reminders to car behaviour, like monitoring mileage real-time is on offer.

The company at its stall at the Auto Expo 2014 also displayed next-generation infotainment using tablets for rear-seat passengers.

It is not clear yet if this technology will come in the Tata Bolt and Tata Zest vehicles.

Tata Motors partners Samsung Electronics – Press Release

[Can’t view the press release? Head to SlideShare]

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