IAB Report – Locally made Isuzu MU-7 priced at Rs 22.3 lakh


Karthik H,

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.

Isuzu Motors India showed its first India-made MU-7 in Chennai this afternoon.

The locally-made MU-7 is priced at Rs 22.3 lakh for the BS IV model and Rs 22 lakh for the BS III model (both ex-Showroom, Hyderabad.) The MU-7 was launched in India in December last year at 23.75 lakh rupees (previously a CBU from Thailand).

Isuzu’s officials at the launch event confirmed that the MU-7 is being pitted as competition against the likes of the Toyota Fortuner. Manufactured at Hindustan Motors’ facility outside Chennai, the MU-7 will be made available at 8 dealerships in South India soon.

Isuzu - Locally made MU-7 unveiled
First India-made Isuzu MU-7 rolled out today by Mr Takashi Kikuchi, MD, Isuzu Motors India (left) and Mr. Shigeru Wakabayashi, Deputy MD (right)

Within a 60 day period, Isuzu plans to open dealerships at Chennai, Tirupati, Vishakapatnam, Madurai, Cochin and Bangalore, in addition to the existing dealerships at Coimbatore and Hyderabad. This number will further expand to 60 by the end of 2015-16.

The company also launched one of its customer care initiatives, Isuzu Insights, along with the MU-7.

According to the company, owners of Isuzu vehicles can approach their local dealer with the vehicle and get feedback from the service technicians. Isuzu’s service technicians will connect the car to their diagnostic software and acquire information on various parameters like idling time, speed, mileage, etc. Based on these reports, they will prepare individual reports for each customer, advising them on how to improve on these parameters in order to extract the best out of their vehicles.

Made-In-India Isuzu MU-7 Image Gallery

Isuzu starts local production, rolls out the first India-made MU-7

[Can’t see the press release? Head to SlideShare]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Isuzu MU-7 News & Updates

Isuzu MU-7 AT steering press shot

Isuzu MU-7 Automatic with new steering launched at INR 23.9 lakhs – IAB Report

Isuzu MU-7 AT teased

Isuzu MU-7 Automatic launching in India this month – IAB Report

Mr. Shigeru Wakabayashi, Deputy Managing Director, ISUZU Motors India unveiling MU 7 in Jaipur

Isuzu Motors India opens new showroom in Jaipur – IAB Report

Isuzu D-Max Spacecab Arched Deck Review front

Report – Isuzu working on Toyota Innova rival with India as manufacturing base

India-made Isuzu MU-7 rear

Report – Isuzu considers setting up diesel engine manufacturing facilty

MU-7 India-made roll out

IAB Report – Isuzu might dedicate new facility to LCVs, hints at expanded product offering for India