Video – Mini kick starts marketing campaign for the 2014 model with a new TVC


Karthik H, A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to for quick and unassuming updates from across the world.

The 2014 Mini gets a new commercial which was used in a teaser before the car’s launch, featuring Spike who is puzzled at the sight of the new Mini.

[Head to YouTube if you’re unable to view this video]

The 2014 Mini Cooper was officially showcased just a month ago. It is 98 mm longer, 44 mm wider and a whole 7 mm taller than the current Cooper. The interiors are more spacious, and the cargo space is around 30 percent better, at 211 liters capacity.

Its design follows the protocol laid down by the Mini Vision Concept. In accordance to the concept, the 2014 Mini gets full-LED headlights, a new hexagonal grille and a central dual exhaust system.

Underpinned by the BMW’s UKL platform, the model comes with an 8.8 inch infotainment screen in the Cooper S variant.

Power for the Cooper petrol comes from a 1.5-liter three cylinder unit. The engine develops 134 bhp and a peak torque of 170 Nm. The Cooper diesel also gets a 1.5-liter engine that develops 114 bhp and a maximum torque of 269 Nm. The Cooper S gets a turbocharged 2.0-liter engine that makes 189 bhp and a peak torque of 299 Nm. All versions get a six-speed manual or a six-speed automatic transmission.

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