Report – VW to rely on Taigun, Up! for emerging India and Brazil
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Let’s start with Brazil first. The VW Up! and the VW Taigun are two models which are much awaited in that country. They are much awaited because the market for a small hatchback/compact crossover is expanding in Brazil. The people love those body styles.
Now India. The VW Up! and the VW Taigun are two models which are much awaited in the country. They are much awaited because the market for a small hatchback/compact crossover is expanding in India. The people love those body styles.
See what I did there? I only had to replace the word Brazil with India, because both these markets are highly related in terms of what people want.
German news daily Wirtschafts Woche is reporting that VW is ready to invest about 3.4 billion euros in Brazil. The expected outcome is very simple: Overtake Fiat as the market leader. For doing so, the German car maker is going to rely on the following upcoming cars:
1. VW Up! re-engineered for Brazil – The Brazilian Up! will have a steel tailgate and a slightly enhanced rear seat space/boot space. It would be launched in October this year.
2. VW Space Fox – The regular Fox hatchback with a higher roof and an increased cabin space. This would be launched in 2014.
3. VW Up! based Taigun mini SUV – The much awaited Taigun would commence local production in Brazil in 2015.
All these cars would be manufactured locally with a high level of local content. This would ensure a competitive price tag, which the Brazilians definitely appreciate.
From what you have just read now, it seems as though VW Brazil is much more aggressive and has a proper, concrete plan for that region, as compared to VW India’s model line extensions like the Cross Polo, Polo GT, etc in the short term.
Given that the Taigun would be launched post 2015, VW India would be wise to utilize that time in bettering their after sales network, experience and other issues that have been reported by customers.
[Source – Wiwo.de]