Video – Have you watched the Hyundai i20’s new spooky commercial yet?

Nithyanandh

Nithyanandh K,

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I’m, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

Hyundai has come up with a new Youtube commercial for the Hyundai i20 and boy is it creative!


[Can’t watch the video? Head to Youtube]

The advert highlights the hatchback’s first in class features like the automatic headlamps, wipers and reverse parking camera, in a spooky way. The commercial is a beginning of a series of such interesting ads which will be seeded through Youtube and Hyundai India’s social media handles.

2012 Hyundai i20 Geneva Motor Show 2012

The ad says that the new Hyundai i20 has the ability to “cast a spell” on you even if you are a ghost! The funny commercial shows an attractive female ghost attempting to scare an innocent looking gentleman who was driving down a deserted road in his Hyundai i20, but instead the ghost gets spooked by the car’s automatic features! 😀

Hyundai is getting aggressive with its marketing campaign through the digital media. The i20 is clocking between 6,000-8,000 units most of the months but the South Korean car maker feels the need of stepping up the marketing game in the advent of the new sub-four metre products like the Honda Amaze and the Mahindra Verito Vibe.

The Hyundai i20 has some cool features like the optional LED daytime running lights, automatic headlamps and wipers, multiple airbags and reverse parking camera.

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