Video - Sachin Tendulkar talks about the India bound BMW 1 Series

Anjan Ravi

Anjan Ravi, I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.

BMW India commenced their marketing campaign for the BMW 1 Series last week. The website explaining a contest, dynamic1.in, is also up and running.

[Head to YouTube if you're unable to watch the video above.]

If you're one of the 10 lucky people to have answered a few questions (related to general motoring), then you could be amongst the first to drive the 1 Series in Germany, along with Sachin Tendulkar and Armaan Ebrahim.

Till now, BMW India did not reveal any images of the car itself. Through this video though, you can check out the Bavarian's reply to the Mercedes A Class.

Some portions of the car such as the headlight and the grill is clearly shown. We also get to see the iDrive screen and controls, not to mention the gearlever (carried over from the BMW X1 and the 3 Series).

Globally, BMW is planning a few updates for the 1 Series. We've seen many international media reporting with spy shots of the 1 Series, partially camouflaged at the front. A few design tweaks will certainly enhance the 1 Series' design appeal, especially when the competition is in the form of the gorgeous A Class.

The A Class is a direct import and there are no plans to for local assembly, at least for the next few months. The 1 Series will be locally assembled in India (at BMW's Chennai facility) and this could give BMW a price advantage. Would the BMW 1 be cheaper to buy than the Mercedes A?

BMW 1 Series News & Updates

BMW 1 Series Sedan spotted in Brazil

BMW 1 Series Sedan spotted in Brazil

2018 BMW 1 Series 3-door illustrated

2018 BMW 1 Series 3-door illustrated

BMW 1 Series Sedan launched in China at CNY 2,04,800

BMW 1 Series Sedan launched in China at CNY 2,04,800

2018 BMW 1 Series hatchback imagined - Rendering

2018 BMW 1 Series hatchback imagined - Rendering

BMW 1 Series Sedan spied in Munich

BMW 1 Series Sedan spied in Munich

Production of the BMW 1 Series Sedan begins in China

Production of the BMW 1 Series Sedan begins in China

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