Land Rover celebrates 65 years of existence
Ashwin Ram N P, Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.
The iconic British SUV maker Land Rover will be celebrating it's 65th anniversary with a grand ceremony at Packington Estate, near its Solihull base.
The venue was the original testing ground for Land Rover SUVs. The production of the Land Rovers commenced in 1948 and till date, the marque is widely accepted as the best SUV maker in the world.
Land Rover's first SUV, the HUE 166, nicknamed 'Huey' marked the birth of a vehicle that can tackle any terrain. The first foundations for such a vehicle was sketched in the sand by Maurice Wilks, an automotive and aeronautical engineer.
Since then Land Rover has been continuously innovating and cementing its position at the top of the SUV world. The company has introduced many key technologies in the 4x4 segment such as anti-lock brakes, Electronic Traction Control, Hill Descent Control, adjustable air suspension, Terrain Response and Stop/Start technologies.
The celebratory event will witness the display of Land Rover vehicles including the first HUE 166, around 160 heritage vehicles and the current range of products. The new electric Defender Research Vehicle and the 9-speed automatic transmission will also be on display.
The grand 'HUE' birthday cake will be flown in by Royal Navy Lynx display helicopter which is known for scintillating display of air stunts. Land Rover India will celebrate the 65th anniversary by kicking of 'Land Rover Experience' customer events across the country, the first one being planned on May 3rd in Amby Vally.
As an icing on the anniversary cake, LR has registered the best ever monthly deliveries in its history this March which also translated into the strongest ever quarterly performance. In the same month, LR India also registers its best ever sales performance.
Happy birthday Land Rover!