Ford downplays EcoSport’s sales prediction analysis in Europe

Nithyanandh

Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

The Ford EcoSport for Europe was just unveiled at the ongoing Geneva Motor Show.

Europe Ford EcoSport frontEurope Ford EcoSport rear

Even though the compact crossover SUV which is based on the Fiesta platform is a ‘One Ford’ global model, it is fully developed in Brazil with inputs from rest of the Ford’s subsidiaries. Naturally the car has been engineered with emerging markets in mind and that could result in a slight disadvantage when it comes to developed markets.

For example, the prime markets for the EcoSport are countries like Brazil, India, China and South Africa. Due to packaging bottlenecks Ford decided to mount the spare wheel on the tailgate which may not go well with European customers.

Considering that EcoSport is targeting car buyers in emerging markets, the decision has to be predominantly inclined towards satisfying target customer needs. That explains why the EcoSport looks rugged and tough while its European rivals like the Renault Captur or the Peugeot 2008 look like grown up hatchbacks, more inline with European liking without a hard-edge design.

Ford doesn’t have ambitious sales targets for the EcoSport in Europe to start with. However the company says the downplaying of high sales expectation is not because of the lack of demand but due to production limitations. The EcoSport for Europe will be shipped from India where local demand is expected to limit the export volume.

Mr. Martin Smith, executive design director for Ford of Europe says that, “It may not sell in the volumes that it will in India and South America, but for someone who wants a cute, tough little urban vehicle I think it’s the answer.”

[Source: Autonews.com]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Ford EcoSport News & Updates

Ford Figo Aspire front fascia top view at Nepal Auto Show 2017

Ford pips Hyundai to become India’s largest PV exporter – Report

2018 Ford EcoSport facelift India launch on November 9

2018 Ford EcoSport India launch on November 9 – Report

Brazilian-spec 2018 Ford EcoSport (facelift) front fascia

2018 Ford EcoSport (facelift) to launch in India by mid-November – Report

Ford EcoSport front view

2018 Ford EcoSport’ European production shift to Romania from India complete

2018 Ford EcoSport Titanium S front three quarters spy shot

2018 Ford EcoSport Titanium S spotted in India in the Lightning Blue colour

Dragon 1.5-litre Ti-VCT engine unveiling

‘Dragon’ 1.5-litre Ti-VCT Petrol Engine to be used first on the 2018 Ford EcoSport