Fastest Fifty – Mahindra XUV500 races to 50,000 units in just 16 months
Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!
The Mahindra XUV500 races to 50,000 units in just 16 months of its launch, making it the ‘fastest fifty’ for any Indian SUV. Yes, the Duster is almost definitely shattering that record, and by some margin this year, but for now, its the XUV500 all the way.
Mahindra’s marketing machinery just refuses to move away from the XUV500. Every now and then we receive emails about the XUV500’s feats.
This time the XUV500 has sold 50,000 units in 16 months of its launch making it the fastest selling Indian SUV on the market.
It is no surprise that the XUV500 has transformed Mahindra’s image from a utility car marker to an automaker that is ready to compete globally. The purchase of Ssangyong Motor company further strengthened Mahindra’s position in the global automotive scenario.
The foundation of this change was laid by the XUV500. Of course, Mahindra took its sweet time to develop this ‘Global SUV’ because they knew that in-roads in export markets cannot be made with its older cars.
Now, rumors suggest Mahindra is working on an improved version of the XUV500 which will try to overcome the existing product flaws.
Mahindra plans to endow the XUV500 with a better braking package which will feature updated brakes on the existing all disc+ABS set up. On board electronics are also expected to be revisited – an upgraded and more reliable infotainment & along with a new voice command system are also on cards.