B2B – Is the future securer for Maruti Suzuki the XA Alpha or the next gen SX4?
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Customer graduation to higher segments may soon open up bigger volumes and profits in the 8-12 lakh rupee price band (roughly C Segment).
The Maruti Swift customer may not find an interesting product in the dealership he bought his car from when he is turning it in for a replacement, which should be a worry for the Indian auto market kingpin.
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Given this situation, is the future securer of Maruti the next gen SX4 or the XA Alpha?
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