Ssangyong inaugurated new design center at their South Korean plant


Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

SsangYong e-XIV front viewMahindra owned Ssangyong Motor Company has inaugurated a new design center at their Pyeongtaek manufacturing facility.

The construction of the design center commenced in October last year. The center has a total of 4 levels occupying an area of 93,320 square feet.

The new Design center is located within the plant to enable greater interaction and synergies between the R&D team and the manufacturing plant throughout the process of product development.

The center includes highly modern infrastructure and equipment like modeling room, design sample room, color lab, internal and external presentation areas. There are two evaluation rooms, one for internal purposes and other for external purposes both of which are equipped with high resolution virtual reality system to evaluate the new designs.

The new design center will enable Ssangyong to fast forward the design process of the XIV series of vehicles which are expected to be the company’s future. The Ssangyong Rexton which will need an all new design in the years to come could also be benefited by the design center.

Lee Yoo-il, CEO of Ssangyong Motor stated that, “Ssangyong’s new Design Center will take a lead role in reflecting various customer needs and design trends in Ssangyong vehicles.”

The South Korean manufacturer’s new design philosophy will revolve around the theme, ‘Nature, Human and Motion’.


Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Ssangyong Rexton News & Updates

2017 Ssangyong Rexton front three quarter view at IAA 2017

SsangYong Rexton (Mahindra XUV700?) India launch confirmed – Report

2017 Ssangyong Rexton front three quarter view at IAA 2017

2017 SsangYong Rexton showcased at IAA 2017 – Live

2017 SsangYong Rexton front three quarters right side

M&M not yet convinced on launching the new Ssangyong Rexton (XUV700) in India

2017 SsangYong Rexton front three quarters

India-bound 2017 SsangYong Rexton garners 3,500 bookings in 10 days – Korea

2017 Ssangyong Rexton (Mahindra XUV700) front three quarter unveiled

2017 Ssangyong Rexton (Mahindra XUV700) unveiled ahead of Seoul debut

SsangYong Touch Screen Window System

SsangYong working on industry-first touch-operated windows