Mercedes is preparing Superbowl TVC featuring CLA ahead of its Detriot debut


Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

The Mercedes CLA is definitely one of the most anticipated cars to debut at the North American International Auto Show that is set to commence on January 14.

[Can’t watch the video? Head to]

Mercedes has already began shooting the TV commercial which is to be aired during the finals of Superbowl championship on February 2, 2013. The German automaker has also released a video of the preparations made during the shoot for Mercedes-Benz fashion engagement Autumn/Winter 2013.

The video features supermodel Karlie Kloss and the Mercedes concept Coupe Style, a design study on which the CLA sedan is based. On keen observation, one could see very short glimpses of what appears to be a production version of CLA parked in the background, implying that Mercedes’ fashion engagement protagonist will be the CLA sedan.

Mercedes CLA superbowl tv commercial

Coming back to the Superbowl TVC, Mercedes is reportedly filming the CLA in New Orleans and Los Angeles. The TVC is said to feature the pop singer Usher and model Kate Upton and there is also a Doberman named Cletus. The identity of another celebrity who also stars in the ad is kept secret.

Mercedes CLA superbowl tv commercial tagline

Mercedes Benz is expected to use the following tagline for the Superbowl commercial – “One temptation that no Saint can resist.”

The Mercedes CLA will be unveiled at the Detriot Auto Show in January and will go on sale later in the year.


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